Friday, February 13, 2009

Getting people to sign up for your coaching programs is the only way to generate sales for your offerings. You can do this through these 4 methods:

1. Offer free product sample. When you promote your coaching programs online, you will surely see this question written all over your prospects' face "What's in it for me?" You can take all the time that you need in telling these people the content of your coaching programs but you will still not be able to convince them. As they say, "action speaks louder than words" -- so instead of telling them, show them what you've got by giving them free product sample. If you have already launched email coaching programs, you can send some of these emails to your potential clients so they can gauge how much you know about your chosen niche and how can you help them in reaching their goals.

2. Promote repeat business. Aside from attracting new clients, you will also be able to multiply your coaching sales if you get your previous customers to come back for more. Now, what can you possibly do to convince these people to do repeat business with you? Well, you can offer them with freebies and discounts or give them access to member-only site. When these people see that you truly value the business that they are giving you, I am sure that they will come back over and over again.

3. Increase your prices. Believe it or not, this is one of the best ways to multiply the number of your sales. Do you ever wonder why you buy Mac Computers for as much as $2,500 when you can get a much cheaper counterpart? Well, most of us think that products with huge tag prices are the best in the market. Take advantage of this by increasing your prices. Just make sure that you strive to offer your clients great value for their money.

4. Advertise your coaching programs. Obviously, this is one element that you cannot afford to take on the back seat if you want to improve your coaching sales. Identify the internet tools that can help you connect with your potential clients and know how they work. Use them all to aggressively promote your offerings online. I personally recommend article marketing and ezine publishing as they are not only cost-effective; they are also very efficient and easy to use.