Friday, February 13, 2009

Here are the greatest, most effective steps that you can take to increase your coaching sales:

1. Start with your website. How's your website in terms of traffic-generation? How's your conversion rate? Before you think about giving your coaching programs some exposure on other website, you need to exert some time and effort in making your own work for your ebusiness. To get your visitors to stay longer, make sure that it is loaded with valuable information and that it is easy to navigate. It must also be quick to download and of course, it must be pleasing on the eyes.

2. SEO. It really doesn't matter if you have the most visually-appealing website in the World Wide Web. If you can't drive traffic to it, you will not possibly be able to generate clients for your coaching programs. Optimize your web content so your website will come up on relevant searches. Make sure that you target the most popular keywords within your chosen niche and that you launch an aggressive link building campaign. Although you can build inbound links through forum posting and article marketing, it would help if you can convince established, seasoned marketers to link with you to make your website even more valuable to they eyes of search engines.

3. List building. Create a list of email addresses of those people who are most likely to buy from you. You will need to do this to easily build an ongoing communication with them and increase your chances of getting them to do business with you. You can convince people to sign up to your list by showing them that you are a great source of information and that you are the best solution to their problems. It would also help if you can offer them with freebies like short ebooks and short audio products.

4. Keep in touch. With the number of marketers these days, your prospects can easily forget about you. Don't let that happen if you don't want to lose their business by always keeping in touch. Send them newsletters on a regular basis, talk to them on forums and blogs, and connect with them by hosting teleseminars.

5. Help your prospects. Truth be told, this is the fastest way to the hearts of your prospects. Help them by either answering their questions or giving them solutions to their pressing issues. You may also opt to give them information that can help them further their knowledge on their areas of interest or empower them to do things on their own. Once you do, these people are most likely to return the favor by signing up to your offerings.