Wednesday, February 25, 2009

Internet Marketing - Joint Ventures, Share the Wealth by Mathieu Delaborde

The Internet marketing world is the perfect venue for joint ventures as the number of websites continues to expand. Instead of viewing your competition as a liability you can turn their customer base into one that buys from you as well. The old phrase "if you cannot beat them, join them" has never been more true than in the Internet marketing business. To maximize the income potential of the Internet it definitely pays to join in with other sites as an unified sales force, even though you may sell similar products.

One of the first things that go through most people's heads when you talk about sharing your business with another one online is "but if I share my customer base with the competition surely it will decrease my sales". If in fact if you put your joint venture together properly both of you will stand to make even more money than you could by remaining by yourselves.

By joining forces you can offer complimentary services to your customers which all but guarantees that both customer bases will visit either site before shopping elsewhere. With joint venture marketing you are saying to your customers "I am sorry I do not carry that but I know that X does". This is an automatic referral that tells your customer that you recommend this other site as the one with the best product.

It works even better if you can come to an agreement with your partner that insures that you each get a share of the profits from referred sales. Thus instead of both of you working for a small share of the money to be made online you can be sharing a much larger piece of the pie. If this works for well for two sites imagine how it could work if several of you got together and formed a collective joint venture. The possibilities are endless especially with the amount of shopping that is done through the Internet today.

Another form of joint venture Internet marketing would be connecting an Ezine with your product. Here you would have to locate one or more Ezines that specialize in the type of product that you want to sell. You could then offer them a share of the profits for allowing you to advertise on their website, this can also works both ways. In other words if you have a website you can look for companies that will pay you to host their advertisements in return for a share of their profits.

Joint venture marketing can be the perfect way to get more traffic to all those involved and drive the total profits up. By working together you will actually draw in more business than you ever could by working against one another.

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