Would you like to use a marketing strategy that can pretty much help all types of e-commerce businesses? Would you like a strategy that essentially is risk free for your business but has huge upside potential if you use it correctly? If this type of strategy appeals to you, then affiliate marketing is a strategy that you may want to look into.
So what is the strategy?
- As an online merchant you will find affiliate marketing highly advantageous due to the fact that it presents a win win situatyon. It has little to no risk both for the merchant and the affiliate.
- The great part is the affiliate, the person who sells your product or service earns a type of commission or fixed amount based on the number of sales the affiliate brings to the merchant.
- The affiliate marketer has many channels to market your product. They can use traffic exchanges, teleseminars, forums, autoresponders or via signature files in their emails. Of course the sky is the limit as there are many more ways to market.
- They can also use the widely known pay per click strategy that Google, yahoo and may other sites offer. Here the affiliate marketer has to be more diligence as money is being put out first in order to make money. The rising price of an AdWord can be good or bad depending on whether sales are being made.
Now what is the benefit to you the merchant?
- The merchant continues on businesses usual and has no cost worries in terms of the affiliate who markets his or her product or service. The merchant's job is to make the product and advertising materials available.
- The merchants involvement is based on how involved they want to get in the setup of the affiliates business. The promotion may be a long one or h=short which will determine how much extra work is required. The work comes in supplying the materials like banners, emails and other promotional materials.
- From a sales persons perspective, the merchant just secured a force of unpaid salespeople, who became instantly commissioned and are now incented to work. It is not uncommon to see an affiliate set up their entire business model based on the merchants business.
- What else is really great for the merchant is there is no lost of control as you the merchant setup the parameters of the sale and decide on the incentive payment schemes.
So as you can see it is a very inexpensive to set up an affiliate program. You are just adding on additional online promotional materials to your existing products.
For the affiliate marketer, it is a quick way for them to get into business. They get your material and instantly they can start marketing right away.
However you should be able to see that this is a win, win and it is a highly efficient way to grow your market and build other people into your business. Now you just have to attract the affiliates to you.
Would you like to know a way attract people to you and your affiliate products. If gaining additional traffic in an automated manner appeals to you, then click Automated Attraction Marketing to gain free access to this very profitable attraction marketing solution.
Greg Burrus http://www.techoss.com mission has always been to help people in business succeed through the use of automated internet technology solutions.
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